Frequently asked questions about general writing topics.
What is the difference between a blog post and an article?
Here is a breakdown of the differences between a blog post and an article:
In recent years, the line between blog post and article has gotten a bit fuzzy. Some companies call a 1,000-word piece of content that involves extensive research and two interviews a "blog post," while others may call a 600-word piece of content with only high-level information an "article."
There are also occasions where a piece of blog content is more than a traditional 600-word blog post, but not as in-depth as an article. I define this type of content as a "blog article." A blog article is 800-1200 words, SEO optimized, requires light-moderate research, and primarily delivers high-level information.
What is the difference between a case study and a white paper?
Here is a breakdown of the differences between a case study and a white paper:
Do we need a white paper or an in-depth article?
A traditional white paper is a complex piece of content that involves extensive research, includes an executive summary, often requires purchasing research reports, and is very time consuming to do.
While many enterprises still include traditional white papers as part of their content marketing strategy, most organizations are moving away from traditional white papers.
I'm often approached by companies interested in creating a white paper; however, nearly all of these companies were actually looking for an in-depth article that could be repurposed as a white paper.
Today the term white paper often means a repurposed in-depth article and not the old-school, traditional type of white paper used by many well-established enterprises.
What is your process for writing a traditional white paper?
A traditional white paper is a massive undertaking that requires extensive research, company approvals, executive summary, etc. White papers are often rather complex and very time consuming to do.
A white paper plan must be completed before I'll provide a firm quote for a white paper. The plan serves as a guide for writing the white paper and includes information such as the goals for the white paper, the target audience(s), white paper type, an overview of the content, etc. There is a flat fee for developing the white paper plan.
A firm quote and an estimated schedule to complete the project is included in the white paper plan. Depending on the size, a white paper can take approximately 8-16 weeks to complete.
The company may need to purchase report(s) from research companies such as Gartner or Forrester for the white paper as well.
What is your general writing process?
For in-depth content such as articles and case studies, I'll provide a general outline for the client to review and provide comments. Blog posts and blog articles typically don't require any interviews or an outline.
I'll update the outline based on comments from the client. Once the client has approved the updated outline, I'll start writing the content of the article, case study, etc.
I'll submit a draft of the content for the client to review and provide comments. I'll then update the content based on comments from the client.
The outline and draft of the content is submitted via Google Docs unless otherwise specified by the client.
What is your writing style?
I'm capable of writing content for a wide range of audiences; however, I tend to write in an academic, authoritative style. Much of my work targets post-graduate, tech-savvy, professional audiences.